Bedat & C^o Geneve is a Swiss Luxury Ladies watch brand that was established by Madame Simone Bédat with a commitment to craft élite timepieces exclusively for ladies. In a male dominant and focused industry, Bedat & C^o was a brand founded by a woman for women from its very initiation. With a quest of being a woman of the world herself, it was a tribute to women that was dedicated to their busy lifestyle. This in return, built Bedat & C^o  as a brand that represented exceptional, independent-minded and cosmopolitan women. For Bedat & C^o a WOMAN OF CHARACTER is a woman of nobility. A woman in possession of charisma and courage and an integrity that makes her unique. A woman of strength who stands up for her principles but more importantly, a WOMAN OF CHARACTER will stand up for you.

The superb attention to every detail during the crafting and design process brings each Bedat & C^o timepiece poetic beauty as well as functionality that captivates every successful, independently-minded cosmopolitan woman. It is an extension of the brand DNA crafted from an intimate understanding of the way women feel. Bedat & C^o  channels the unique aesthetic vision and belief in reconciling comfort, emotion and function into a single entity for the wrist to captivate transformative women. Bedat & C^o from its very conception, is dedicated to creating extraordinary designs unique to women.