Pierre Balmain founded his elegant Parisian fashion house in 1945 and first introduced his vision of “New French Style” with its singularly fresh, bold and feminine conception of fashion. Today, young French talent Olivier Rousteing holds the reins, and has inventively built that extraordinary legacy, while always remaining true to designing clothes that reflect the way his inclusive, powerful and global Balmain Army wishes to live today. The distinctive Balmain silhouette, style and attitude highlight the exceptional craftsmanship of its celebrated ateliers, consistently referencing a rich Parisian heritage.